Our Story

Born out of a dream, driven by honest emotions – Nati is a luxury brand with mindful practices at its core. The aim is to make every customer feel a sense of calm by giving equal attention to each detail- quality, design and feel of the fabric, to curate an uncompromised collection with every coming season.

We are slow fashion brand and we create timeless, quality pieces that stay with you.

Away from the loud designs with glitz and glam and pop of prints, we bring the classic silhouettes with a blend of design elements inspired by minimalism that make you stand out in the most subtle sense. We encourage mindful shopping and introduce only a limited collection of styles every season so that everyone finds that little something their wardrobe has been missing.

Nati is a home grown luxury brand owned by We.Am. Founded on the principle of sustainability- Adopting available alternatives to plastic/polyester at every step of the way by adding pure fabrics with natural origins, button alternatives and reducing wastage of resources- anything that is not necessary will not be present in your Nati package. At the same time, we keep on finding areas to improve upon as a brand to go greener with every coming collection. The mission is to reduce our carbon footprint as we grow with a willingness to learn and adapt.

Our ethical practices are not limited to environmental resources only. We make sure to provide ethical working conditions for everyone who pour their love and give their days to making sure we get our pieces made perfectly. We allow for a few human errors where not all pieces can be 100% replicas because they are made by people just like us. As a brand we are learning to let go of certain delays to give more breathing room to our workers. We trust and encourage our customers to follow the same ethical conduct.

We want to create a world here at Nati - that wonderful place we all want to be a part of. Let’s learn together and grow into a community where intentional design connects us all.